Creative Heroes Award 2019 Farm Flower Fragrances
Op donderdag 27 juni 2019 vond de 2e editie van Creative Heroes Awards plaats in Undercurrent Amsterdam. Zes professionals uit de creatieve industrie ontvingen uit handen van juryvoorzitter Taco Schmidt deze unieke award. Het doel van de Creative Heroes Awards is het creëren van een relevant platform voor creatieve professionals die een blijvende positieve impact voor mens, maatschappij en/of milieu weten te realiseren. De jury: “Meer dan ooit is er behoefte aan mensen met een ondernemende houding, maatschappelijke betrokkenheid en bovenal een groot creatief vermogen”.    
Met haar project Farm Flower Fragrances wist kunstenaar Claudy Jongstra een Creative Heroes Award in de categorie 1:1.000.000 binnen te halen. Dit volledig organisch en duurzaam geproduceerd parfum geeft een enorme impuls aan de biodiversiteit. Boeren worden gestimuleerd om verschillende gewassen te kweken, waardoor het ecologisch evenwicht wordt hersteld en kleurrijke velden met bloemen, bijen en vlinders terugkeren.
Farm Flower Fragrances launhed at June 3th 2019

Dutch visual artist Claudy Jongstra has launched the first of the Farm Flower Fragrances - Claudy’s First, An Artist’s Edition on June 3th 2019 in Bakkeveen, Friesland. It is an organic perfume on a solid base of beeswax and home grown sunflower oil with distilled extracts from local indigenous plants that have not previously been used for a fragrance. A new and delightful, honest, slightly indulgent self care product completely in alignment with Claudy’s ecologically sound and community based artist’s practice.

Following ancient recipes from Persia and Egypt the perfume works as a delicate balm, which can be applied subtilely according to ones personal wishes. Sourced locally and sustainably produced in collaboration with the surrounding community, farmers and other partners, the Farm Flower Fragrances soundly stem from the soil where they are rooted. At the same time bringing much needed biodiversity as farmers are stimulated to grow different crops and colourful fields of flowers will return with bees and butterflies joining in in the homage to nature.  All together ecology will be restored, enriching the multi layered landscape. Also traditional beekeeping will be given an new lease of life.

More information: please send an email to 

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A Space For Being - Google Design Exhibition for Salone Del Mobile 2019

Studio Claudy Jongstra is proud to share our involvement in the Google installation, A Space for Being, for Salone del Mobile 2019.
A Space for Being is a Google Design Studio exhibition in collaboration with Muuto, Reddymade Architecture & Design, and the International Arts + Mind Lab at John Hopkins University.
Claudy Jongstra was commissioned by Reddymade to create a special art piece for the exhibition.
The installation explores #neuroaesthetics, a field of study that strives to understand how the mind and body respond to a vast array of aesthetic experiences. A Space For Being will highlight the importance of thoughtful design and its impact on our well-being. Stay tuned for more April 9th.
Thank you, Google, Reddymade, Muuto and the International Arts + Mind Lab at John Hopkins University to be part of this amazing project.
A Space for Being will be on view daily at Spazio Maiocchi April 9 through 14, 2019 from 10:00 to 17:30.
Spazio Maiocchi
Via Achille Maiocchi, 7
20129 Milano MI, Italy.

member society of arts - Akademie van Kunsten

After recently being named Visual Artist of the year 2019 Claudy Jongstra is now also honored to be selected as a Member of the prestigious Society of Arts (Akademie van Kunsten), part of the Royal Netherlands Academy of Sciences (KNAW - Koninklijke Nederlandse Akademie van Wetenschappen). The Academy, deriving its authority from the quality of the members, acts as a forum, conscience, and voice of the sciences in The Netherlands and promotes quality in science and scholarship and strives to ensure that Dutch scholars and scientists contribute to cultural, social and economic progress. There are many similarities between the work of scientists and that of artists. Both are driven by passion, with creativity, curiosity, and originality playing a crucial role. The Society of Arts makes such similarities more explicit and helps restore the relationship between science and art. Artists are selected for membership based on their artistic merits, regardless of their discipline. The installation will take place on March 28, 2019.

Claudy Jongstra Kunstenaar van het Jaar 2019

"It is an overwhelming and humbling honor to be named KUNSTENAAR VAN HET JAAR 2019 (Visual Artist of the Year in the Netherlands)!!

THANK YOU to everyone who showed their support, voted and to each of the incredible collaborators we have had the pleasure of working with this year!